Privacy Policy

Last Updated: November 2025

Welcome to GrowthLane (“we,” “our,” “us”).

This Privacy Policy explains how we collect, use, store, and protect your information when you use the GrowthLane platform, website, services, and tools (collectively, the “Services”).

By using GrowthLane, you agree to this Privacy Policy.

If you do not agree, please discontinue use of the Services.

1. Information We Collect

We collect information in the following categories:

1.1 Information You Provide to Us

Name, email address, phone number Business name, address, and contact details Login credentials Payment information (processed securely by Stripe) Data you upload into the CRM (contacts, leads, clients, caregivers, etc.) Messages and communication content (email, SMS, call logs) Support inquiries or onboarding information

1.2 Information Collected Automatically

Through cookies, analytics tools, and tracking technologies:

IP address Browser type and version Device information Pages visited Usage behavior inside the platform Referring URLs Time zone Platform actions (log-ins, update history, workflow usage, etc.)

1.3 Information From Third Parties

If you connect third-party accounts to GrowthLane, we may receive data from:

Meta / Facebook Google Ads & Google Analytics Stripe Twilio / LC Messaging Email service providers Calendars (Google, Outlook) Zapier / Integrations AI or automation tools

You control what data is shared via your integration permissions.

2. How We Use Your Information

We use your data to operate and improve the Services, including:

Creating and managing your account Providing CRM, automation, and communication tools Sending SMS, emails, and calls on your behalf Delivering training and support Billing and subscription management Improving platform performance Generating analytics or reporting Delivering targeted suggestions or automation insights Fraud detection and security monitoring Compliance with laws and carrier regulations

We never sell your personal information.

3. How We Store and Protect Your Data

Data is stored using secure, industry-standard cloud infrastructure. We use encryption for data transmission (HTTPS/SSL). We restrict data access to authorized personnel only. Passwords are hashed and never stored in plain text. Sensitive information (e.g., payment data) is handled by Stripe, our PCI-compliant payment processor.

No method of electronic storage is 100% secure.

You use the platform at your own risk.

4. How Long We Keep Your Data

We retain data for as long as your account remains active.

If your account is terminated or inactive, we may:

retain data for legal, regulatory, or operational reasons delete data after a reasonable period remove or anonymize information

You may request deletion at any time (see Section 10).

5. Sharing of Information

We only share your data with:

5.1 Service Providers & Sub-Processors

Examples include:

Stripe (billing) Twilio / LeadConnector Messaging (SMS & calling) Email sending providers AI automation tools Customer support software Data hosting providers Analytics platforms (Google Analytics, Meta pixel, etc.)

These partners are contractually required to protect your data.

5.2 Legal Requirements

We may disclose information if required to:

comply with the law respond to lawful requests protect safety, rights, or property prevent fraud or abuse

5.3 Business Transfers

If we undergo a merger, acquisition, or other business change, your data may be transferred.

We will notify you if such a transfer occurs.

6. Cookies & Tracking Technologies

GrowthLane uses cookies, pixels, and similar technologies to:

improve platform functionality remember preferences analyze website usage support advertising track funnel performance enhance user experience

You may disable cookies through your browser settings, but some features may not work properly.

7. SMS, Email, and Communication Compliance

GrowthLane enables you to send:

SMS Email Phone calls Voicemails Automated follow-ups AI-generated messages

You agree that:

You have proper consent to contact your leads. You will comply with TCPA, CAN-SPAM, and all carrier rules. You will not upload purchased, rented, or scraped lists. You are responsible for all messages sent from your account.

GrowthLane is not liable for compliance violations caused by your messaging activities.

8. Children’s Privacy

The Services are not intended for children under 13.

We do not knowingly collect or store information from children.

If we discover such data, it will be deleted promptly.

9. International Users (GDPR/CCPA Alignment)

If you are located in the EU, UK, or other regions with privacy laws, you may have rights to:

Access your data Correct inaccurate data Request data deletion Object to processing Request data portability

To exercise these rights, contact us at:

📧 [email protected]

GrowthLane is a U.S.-based service and your data may be transferred to U.S. servers.

10. Your Data Rights

You may request:

Access to your information Deletion of your account Correction of inaccurate data A copy of the data we store Opt-out of marketing communications

To submit a request, email:

📧 [email protected]

We may need to verify your identity before processing the request.

11. Third-Party Links & Integrations

GrowthLane may contain links to:

third-party websites third-party tools advertising platforms integration partners

We do not control their privacy practices.

You are responsible for reviewing their policies.

12. Data From Contacts You Upload

If you upload or import contacts into the CRM:

You confirm you have permission to contact them. You confirm you have obtained consent where required. You accept full responsibility for lawful data handling.

GrowthLane does not control or monitor contact data you upload.

13. AI Tools & Automation

GrowthLane may use AI features for:

message suggestions automated replies business insights workflow optimization

AI responses may not always be accurate.

Use your own judgment when relying on AI-generated content.

14. Updates to This Privacy Policy

We may update this Privacy Policy periodically.

When changes are made:

The “Last Updated” date will be revised Changes will be effective upon posting Continued use of the Services means you accept the updated terms

15. Contact Information

For questions, requests, or concerns regarding this Privacy Policy:

📧 [email protected]